Formula 1 traces its roots in Monaco back to 1929, around the same time a watchmaker called TAG Heuer replica watch launched its first dashboard stopwatch, the ‘Autavia’. Designed for both AUTomobiles and AVIAtion, the Autavia realised a patent that TAG Heuer replica first held back in 1911, and was the start of a great association between replica Heuer and motorsport. In that time the company had also produced the first wrist-worn chronograph and was the official timekeeper for several Olympic games, but Heuer’s real home was in among the stench of race fuel and rubber on the world’s motor racing circuits.
By the sixties, a young Jack TAG Heuer replica was now holding the reins at TAG Heuer replica, and he saw the excitement and glamour of motorsport as a fast-growing and lucrative business opportunity. In 1962, the company enjoyed two milestone achievements: the first — having a TAG Heuer replica watch become the first timepiece to go into space — overshadowed the second, the launch of the new Autavia. It was Jack’s first contribution to the wristwatch market, and the start of something special. A year later, and Jack’s self-designed Carrera was introduced. Named after the Pan-American road race, the Carrera was a simple yet effective chronograph design that was a hit with race drivers.
But there was another project going on, this time behind closed doors: Project 99. Under that codename and with the help of Breitling and Hamilton, TAG Heuer replica was producing the Calibre 11. It would become the world’s first automatic chronograph movement when it was unveiled in 1969, beating Zenith (and Seiko) by just a few months. The Calibre 11 was showcased at its launch in three different TAG Heuer replica watch: two of them — the Autavia and Carrera — the public
The second idea happened almost by chance. The producers of the upcoming Steve McQueen film ‘Le Mans’ wanted to replicate Siffert’s World Sportscar Championship racing experience to the last thread of his racing overalls, all the way down to the TAG Heuer replica patch on his right shoulder. To complete the look, the filmmakers asked Jack to bring a selection of TAG Heuer replica watch to choose from. He brought a couple of Autavias (the correct TAG Heuer replica watch for McQueen to wear), a couple of Carreras and three Monacos. The props department needed three TAG Heuer replica watch for production, so the rest, as they say, is history.
The regrowth attracted LVMH to buy TAG Heuer replica for $740 million in 1999, and although they retained the name TAG Heuer replica, they also recruited Jack replica Heuer as an Honorary Chairman. One of the first moves was to reinstate the Monaco as a standard model in the line-up, which is where it has stayed ever since. But, in the true revolutionary spirit of Jack TAG Heuer replica watch, it hasn’t remained stationary. In 2004, TAG Heuer replica demonstrated its technological worth when the Monaco V4 was unveiled, a belt-driven masterpiece of modern watchmaking that spawned a generation of concept TAG Heuer replica watch watches that challenged the traditional paradigm. Then, the 2009 Monaco Twenty Four wowed audiences with a futuristic appearance inspired by Le Mans prototype racers that was not only commercially available, but also reasonably priced.