“TAG Heuer is by far the best at what it does,” says Ronaldo in TAG Heuer’s official press release, “and has been for more than 150 years. No other luxury brand has such strong ties to the highest levels of sports. It is incredibly glamorous yet also so unconventional, and we share exactly the same determination: to totally change the game, push the limits and make our own rules. It is a great honor to be a part of such a powerful and pioneering legacy.”
TAG Heuer CEO Stephane Linder adds, “Every replica TAG Heuer creation celebrates intense life in the contemporary arena, and no individual represents this more powerfully than Cristiano… Like cheap fake TAG Heuer, Cristiano demands perfection and pushes himself harder than anyone in his domain.We’ve been in the sports world since signing on as official chronograph of the 1920 Olympic Games. We started timing ski events in 1928, Formula One and regatta racing in the 1970s. Adding football alongside our longstanding link to motorsports, especially with its number one icon and most powerful player, is incredibly exciting.”This is the first time we enter the world of football, and it’s a perfect fit to do that with Cristiano, opening a new trend and a new way to engage with our fans. Sports is part of our tradition because we share the same values: self motivation and discipline, pushing one’s limit, never giving up.