In modern society, the marketing strategy of consumer goods, “spokesperson marketing” seems to be a common practice, and the face of “people” itself has a lot of uncontrollable variables with marketing tools, regardless of consumption Commodity price level is tangible goods or intangible services, “spokesperson” has been like a two-edged sword in general, is able to directly hit the people, but also may be accidentally hurt a weapon. In recent years, the global watch industry certainly “spokesperson marketing” positive benefits of the believers seem to increase, but thus a lot of gains in the case is relatively rare, in the end what is the more feasible success formula? Today, we do not talk about complex functions, do not talk about movement balance wheel, but to talk about wearing watch people.
Never ever with the spokesperson of the Panerai replica, this year inviting Huo Jianhua as the spokesman for the Greater China brand, is the beginning of the watch industry a major thing.
At the end of February 2017, when the watch media just since the SIHH senior watch exhibition and the Lunar New Year holiday double-sided attack under the press pressure, a little breathing, thinking that should be in the Basel Watch Fair before, will be a more calm on the market day. Unexpectedly, Panerai Panerai in the community media released a film, told the brand about “big event” occurred. The results finally announced in early March: Since the founding of 157 years, always uphold the watch itself as the best marketing tool for Panerai replica watches, for the first time invited the Chinese actor Huo Jianhua, a brand spokesperson in Greater China. News published, naturally caused a heated discussion, but also inspired the public for the “spokesperson marketing” argument.
Recently, in the invitation to invite former football star Beckham as a brand spokesperson, TUDOR Tudor table once again announced the goddess Lady Gaga as brand # BORNTODARE propaganda spokesperson.
How can this spokesperson trigger the hot theory, in fact, can only be regarded as an appetizer? In the Basel watch show and Breitling “mutual benefit” to exchange their own movement and lead to a hot TUDOR Tudor table, on May 31 announced the contemporary football star David Beckham (David Beckham) to become a global brand spokesperson, recently more wins , In the second half announced the US music genius female singer Lady Gaga, as the brand # BORNTODARE propaganda spokesperson, broke the brand over the years did not use the spokesperson’s practice. To measure the market share of Tudor and brand status, the introduction of the brand spokesperson for the first time should naturally be thoughtful results. Spokespersons do help to use a more flexible marketing strategy, but also to attract new consumer groups, the immediate effect of expanding the market base. In the watch industry is about conservative view of the market growth at this time, Panerai and Tudor boldly enable the spokesperson’s marketing strategy, whether it can effectively stimulate the gas, and perhaps still have to be confirmed after a period of fermentation. To be sure, in the cause of consumer discussion and media attention, iron has played a significant role.
From 2014 as radar table RADO global brand spokesperson, has been more than three years of Chinese actress Tang Wei, even if the wife, for the mother, popularity is still diminished, but also by the brand favorite.
In a more authoritative point of view, marketing practices are often referred to as “consumer behavior” patterns, consumers in the purchase of tangible goods or intangible services, most will experience five recyclable, reversible Such as Problem Riring, Information Research, Alternative Evaluation, Purchase Decision, and Post-purchase Behavior. The brand selection of the spokesperson, often in the consumer’s purchasing behavior to play a role. Watch spokesperson in addition to appear in the brand of advertising to attract the attention of consumers, to participate in the premiere of the film, the awards ceremony of the public activities, if also wearing a brand watches, it is natural to endorsement brand added The number of media exposure, more consumers and thus recognize the brand; then want to buy the watch, but also by the spokesperson of the impression, trigger them to search for this brand, whether there are in line with individual needs Of the ideal luxury replica watches.
Popular brand watches, brand sponsors own marketing strategy of love users. The main brand of young women market CASIO Baby-G series of watches, in recent years with the South Korean well-known women’s group girl era, has a close working relationship.
Then, after collecting the purchase options, consumers will come to the “possibility assessment” stage, which is commonly known as “shop around”. In the Internet ubiquitous modern, from which to find out of the box, the Friends of the experience to share and around the offer, has been a few fingers can be a few easy to do, then the spokesperson in the end can lead to what benefits? Will be reflected in the characteristics of the spokesperson, the advantages of trying to reflect on their own a “Projection Effect projection effect”, not only in the focus on the female market of popular goods effective, in fact, the proportion of men in the watch market, The influence of.
Bid farewell to the Takeshi Kaneshiro, CITIZEN stars table for the first time to try the form of “double spokesperson”, and in the advertising ads to Richie and Wu Kangren two generations of Chinese actors to field dialogue, the significance is very far extraordinary.
To Jincheng Wu, for example, up to 7 years for the CITIZEN star table as a spokesperson, the brand staff said that there is a considerable influence: “As long as the endorsement of the beginning of each year exposed, the store will encounter many people want to buy advertising In the table if the limited number sold out, will then be transferred to the same series of similar style. “Although the market has also been misjudged the market demand, the wrong choice of the color of the advertising table, but with the series of cheap replica watches or cause buying An empty selling. Obviously this marketing approach, there is indeed a very attractive huge amount of benefits.
Details from scratch, actually found Nicole Kidman (Nicole Kidman) as the spokesperson of the Omega female table so far, has been 12 years, must have a certain brand image has a significant improvement in efficiency.
Further point of view, the type and choice of spokesperson, will also reveal some of the brand trends and market changes in the clues. Looking back at the history of the altar, the spokesperson’s marketing always exists in the market, with the most obvious example, Paul Newman Paul Newman’s Rolex Daytona, Steve McQueen Steve McQueen’s TAG Heuer Monaco, like the feminine market, Princess Diana, Jane Birkin, the history of these well-known women and the relationship between well-known package, can make people immediately think of a particular brand of a series of products. The selection of film and television celebrities, mostly in order to increase the exposure of the general public; and golf, racing, polo and other sports, or opera, music, painting and other art areas of the top people alliance, it is seeking high-end consumer Brand in-depth understanding and recognition. Sometimes the spokesperson even relates to the new creation of watches, in the Italian fashion people Lapo Elkann’s body can be seen.
Specializes in the use of composite materials on the watch Hublot Yu ship table, not only in November 2014 with the Italian trend of the brand Italia Independent to establish a cooperative relationship, this year also invited the brand president and co-founder Lapo Elkann design integration of thousands of birds pattern cloth Surface and other classic fabrics of high fashion style watch.
In 2014, Hublot Yu-ship table began with Lapo Elkann cooperation, after the confirmation, the brand is not just to seek him in the European fashion circles among the popular brands such as Gucci spread fans influence, but also with He will be composed of popular men’s important elements: cloth, used in the brand well-known Big Bang series of replica watches, so that the watch also opened with the suit, shirt, trousers between the new relationship; this cut into the angle, in the same industry Is rare and quite new.